Sustainability Series 04: Flower Vase Life
Back for the fourth instalment of Bryonia’s Sustainability Series, and this time we are set to review our thoughts around cut flowers & their vase life.
Within this post, I will be discussing how expectations of the lifespan of a fresh & natural product need to be more realistic, and better managed by those in the industry, alongside the factors that affect vase life, such as the distance flowers have travelled, weather or the use of artificial & chemical extenders.
Much of what has been discussed below, is supported by industry research, including quotes, sources and links where applicable. This allows for a more fact based reading, and allows any readers to look through alternative articles for further information on the topic.
This Journal entry is here to help with education, and support in choosing what flowers (or none) might be right for you. To others in the flower industry, this entry is purely to aid conscious consumption, and I do not wish to place disrespect on your choices to either stock, or not stock any of these mentioned products.
At this critical point, whether a supplier or customer, we need to question the environmental impact we’re making and it's science we need to go to make these choices.
Fresh flowers are exactly that, fresh, meaning they are a living product and need nurturing to delay decay, much like vegetables, food and other perishables.
They are transient moments of beauty, and will need looking after to ensure we can enjoy them whilst they are here.
But too often, it seems many of our expectations may have become unrealistic when it comes to these timeframes…
Why is it that cut flowers have such an unrealistic life expectation? As personally, I feel there is a simple & freeing pleasure in allowing a flower to do what it likes and just being a witness to it’s adventure.
Education is key in this area, as it can never be the customers fault that we have been taught to assume that cut flowers should last for weeks. This misinformation of expectations for a natural product needs to be addressed. Within the industry, more open conversations are required, and additionally a degree of flexibility is needed, whatever stage of the flower you come into contact because as we’ve seen so many things can impact on their lifespan.
As florists, we are only one part of the supply chain, sometimes it can be hard to know what the flowers have experienced before they land in our care unless we work with growers directly. The transparency of this growing journey needs to be improved, with clearer descriptions & labelling across the industry.
It’s hard as a florist, if a customer contacting you to complain about the vase life of their blooms. Usually the comments is that the flowers are wilting or dead after a few days, but you know you’ve done everything in your power in the flower’s journey. So then it is down to? Possibly what aftercare was missed? Or did the flower have a stressful growing experience?
From there, how do you recoup the costs for this type of life span complaint? Typically you don’t, and the expectation is that you will refund the flowers or that you will make another bunch free of charge, which can leave many florists out of pocket. Again, this can help us to strengthen the cut flower industry as we wish to form stronger connections with our growers to reduce the chances of this happening. Which is why, using a locally grown & natural product can become a much more enticing option. As there, we can speak with the growers one on one to understand the flowers journey and see their condition first hand.
But regardless of how long flowers last for, I always feel that their beauty is worth admiring even if it’s for the shortest amount of time.
From here onwards, it’s your decision if you do choose to buy any cut flowers (either as a customer or as a florist). But if you do, you should always look to:
Ask questions about the origin of your flowers, and consider that some locally grown & less stressed flowers might last longer
Research certification schemes, and what they mean for how flowers were grown & transported (such as environmental, human rights or fair pay etc)
Look to understand the chemical & pesticide treatment of any flowers
Review aftercare guides for the individual flowers in your bouquets, and ask your florists about specific care tips
Take time to respect something natural has a will of it’s own, which can be out of our control
Further reading & sources
https://sustainability.wustl.edu/get-involved/event-greening-2/sustainable-flowers/
https://www.rhs.org.uk/plants/for-places/cut-flowers-conditioning
https://libguides.nybg.org/cuttingconditioningflowers
https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/vase-life
https://www.mdpi.com/2073-4395/10/10/1583/htm
https://www.nature.com/articles/s41598-020-61200-1
https://www.researchgate.net/publication/342125881_Cut_flower_vase_life_-_influential_factors_metabolism_and_organic_formulation